TiVo: Most OTA Cord-Cutters Come from Satellite

Says cable must embrace OTA/OTT combos
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TiVo hasn’t revealed any specific sales figures for its Roamio OTA DVR model for cord-cutters, but a new study by the company indicates that most of them are coming by way of the satellite TV industry.

In a survey fielded late last year that polled more than 500 Roamio OTA DVR buyers, TiVo found that the majority of those who were pay-TV cord-cutters (32%) were formerly satellite DVR users.

Those cord-cutting consumers also cited the cost of their monthly bill and dissatisfaction with the overall features as the primary reasons for switching to an OTA approach.

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