TiVo: Most OTA Cord-Cutters Come from Satellite

Says cable must embrace OTA/OTT combos
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TiVo hasn’t revealed any specific sales figures for its Roamio OTA DVR model for cord-cutters, but a new study by the company indicates that most of them are coming by way of the satellite TV industry.

In a survey fielded late last year that polled more than 500 Roamio OTA DVR buyers, TiVo found that the majority of those who were pay-TV cord-cutters (32%) were formerly satellite DVR users.

Those cord-cutting consumers also cited the cost of their monthly bill and dissatisfaction with the overall features as the primary reasons for switching to an OTA approach.

For the full story go to Multichannel.com.

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