TiVo said Tuesday it would make sure that its new KidZone function includes a way to select shows that meet the FCC's educational and informational (E/I) criteria.
The DVR manufacturer called that move an enhancement to its originally announced Zone, which allows parents to chose either a lineup recommended by the Parents Television Council or Common Sense Media, or one of their own.
As of Tuesday, a third partner/evaluator has been added, the Parents’ Choice Foundation.
The Zone allows parents to restrict recording for kids while continuing to record adult fare for themselves.
Rep. Fred Upton (R-Mich.), chairman of the House Telecommunicattions Subcommittee, attended the Washington announcement of the new E/I function and partner Tuesday, calling the Zone a "major breakthrough" that "directly addresses the goals that Congress and the FCC had in mind when they created the children's Educational and Informational programming category," according to a release from TiVo.
"He seemed enthusiastic" about the technology--which was demonstrated at the press conference--according to one attendee.
Upton has also been trying to control TV content through a bill putting more teeth in FCC indecency enforcement. The House has passed his bill, but so far the Senate has failed to pass a companion.