Time Warner Aims to Fortify Cable Brand

Publish date:

Time Warner to Fortify Cable Brand (WSJ)

With a geographic monopoly and core product most Americans can't do without, Time Warner Inc.'s cable-TV division has never worried much about marketing.But now, as it focuses on businesses that face much stiffer competition -- such as telephone and high-speed Internet services -- the company is scrambling to build a stronger brand to counter the telecommunications industry's savvy marketers.