These Are Major League Baseball’s Biggest TV Advertisers

With data from iSpot

Coming on the heels of an exciting Home Run Derby and All-Star Game, we partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to reveal Major League Baseball’s biggest and most-viewed advertisers—plus the most engaging commercials during MLB games prior to the All-Star Break.

Overall, 598 brands have run 1,869 ads on national TV 23,127 times for a total estimated media spend of $98.8 million, generating a whopping 6.4 billion TV ad impressions. Boost Mobile leads the way with an estimated spend of $3.2 million—roughly a million more than the second-place brand (GEICO).

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Boost also owns two of the top five most-seen ads; its second-place spot has 61.4 million impressions while its third-place ad has 56.6 million. But it’s Hankook Tire that claims the throne for eyeballs with a first-place commercial that’s snagged 111 million impressions.

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Of course, impressions don’t always equal viewer engagement, so we used iSpot’s Attention Index to see which commercials had the fewest interruptions (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV). A new slate of brands topped the list: Home Depot, AT&T Wireless and American Express.

Home Depot’s “Kitchen Suite” has garnered 4.2 million impressions during MLB games with an iSpot Attention Index of 188, meaning it’s gotten 88% fewer interruptions than average.

“More for Your Thing: 50% off Smartphones” from AT&T has 1.2 million impressions and an iSpot Attention Index of 185.

American Express’s “Paddleboarding” spot had 1.8 million impressions and an iSpot Attention Index of 183.

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