Telco Partnering with Rasmussen to Syndicate Polling Vignettes

News inserts will be sold to stations on barter basis

Telco Productions is partnering with national polling firm Rasmussen Reports to develop one-minute news analysis vignettes that Telco will syndicate to TV stations to air in their local newscasts.

The vignettes are being offered on an all-barter basis, with a 15-second break for a national sponsor to run in the nearest block of commercials after the vignette airs, according to Alex Paen, president of Santa Monica-based Telco.

"I feel these vignettes will add a special dimension to any newscast, giving local viewers a timely reading of public opinion on a variety of topical issues," said Alex Paen, President of Telco Productions, in a statement.

"Alex's news background and understanding of this space, combined with our data resources, makes it a perfect fit for timely news reporting on headline issues," said Scott Rasmussen, president of Rasmussen Reports, also in a statement.