Telaria Able to Target And Serve Ads on AWS Content

By Jon Lafayette
( Broadcasting & Cable )
published

Telaria said its monetization software is able to target and serve commercials in content streamed via Amazon Web Services.

The development gives content owners that use AWS to stream to connected devices a better way to manage and monetize across multiplatform environments.

Telaria says its software provide a secure, scalable solution that targets and tailors advertising and measures audience engagement. In a connected TV environment, it helps content be better monetized, maintains video quality and is simple to manage.

“We are excited to announce interoperability with AWS Elemental MediaTailor to bring leading technology and services to our clients. CTV in particular, has challenging requirements around latency and quality of ads, both of which are well met with our joint solution, and further help publishers who look to maximize monetization across their range of content,” said Rama Roberts, VP of Engineering for Telaria.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.