Tegna Invests in Tubi TV, Growing OTT Position

By Jon Lafayette
( Broadcasting & Cable )
published

Tegna said it made a strategic investment in free streaming and TV movie network Tubi TV.

The move grows Tegna’s position in the fast-growing over-the-top business.

Tegna’s Premion OTT ad network, will expand its relationship with Tubi TV and work with advertising clients.

"Tubi TV strongly aligns with Tegna’s focus on OTT content and innovative advertising solutions,” said Dave Lougee, president and CEO, Tegna. “Through this transaction, we continue to fuel Premion’s growth trajectory and will enhance their ability to deliver unique and high-performing ads in a way no one else can.”

“Tubi and Tegna share a vision of the future of digital advertising, based on superior technology, targeting and premium content,” said Farhad Massoudi, founder and CEO of Tubi, Inc. “Together, we provide innovative ad solutions within an unparalleled mix of premium content. I look forward to our broader collaboration with Tegna.”

Tegna also recently made an investment in Vizbee, a business to business TV platform and data company. Premion will also be working with Vizbee.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.