TCA17: Chris Albrecht: Starz Enjoying Best of Both Worlds

By Jessika Walsten
( Broadcasting & Cable )
published

Complete Coverage: 2017 TCA Summer Press Tour

Beverly Hills, Calif. — Despite fierce competition in the marketplace, Starz CEO Chris Albrecht says that the brand is clicking on all cylinders as it continues to create original programming targeted to underserved audiences.

Albrecht, who addressed TV critics during Starz’s TCA summer press tour session Friday, said Starz is enjoying the “best of both worlds” of a strong linear premium business—Starz’s subscribers are up 40% since it began developing original content seven years ago—as well as a burgeoning OTT offering through the Starz app.

“We are commited to growing this and we think that both sides can exist to each other's benefit," Albrecht said.

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Jessika Walsten
Jessika Walsten

Jessika is an analyst for TVREV and Fabric Media. She previously served in various roles at Broadcasting + Cable, Multichannel News and NextTV, working with the brands since 2013. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects in the media and entertainment space, including profiles on industry leaders and breaking news.