TCA: The CW Considers Summer Rollouts

The CW entertainment president Dawn Ostroff: Network may launch 2009-10 schedule in July or August to 'get out of the fray.'

Beverly Hills -- The CW is looking at launching its 2009-10 schedule in the summer, according to network entertainment president Dawn Ostroff.

Speaking at the Television Critics Association press tour here Saturday, Ostroff said the network is considering rolling out its schedule next July or August, despite the traditionally low viewership for broadcast television at that time of the year.

“The idea is to get out of the fray,” she added.

With The CW looking at alternative scheduling options to help bolster its fortunes, Ostroff said she is not afraid to end the network’s season as much as one month earlier than other networks.

For the latest news and video from the TCA press tour, click here.