TBS Superstation fended off competition from WE: Women's Entertainment and
ABC Family to buy cable rights to The WB Television Network's youthful drama, Dawson's
TBS will pay Sony Pictures Television in the neighborhood of $200,000 per
episode to air the drama in daytime.
Sony can still sell Dawson's Creek into syndication.
Dawson's Creek will end its six-season run on The WB in May.
To hype the broadcast finale, TBS will air the entire library in four-hour
weekday blocks beginning March 31.
Come May 14, Dawson's will move into a regular weekday spot at 9
a.m. and 10 a.m. EST.
TBS programming chief Bill Cox said the show is a critical component in TBS'
strategy to get younger and more contemporary.
"It's out with Matlock and in with Dawson's Creek" in the
morning schedule, he added.
TBS is aiming the show at women 18 through 34 and 18 through 49 years old,
slightly older than The WB's 12- through 24-year-old crowd.
"They are going to love this show," Cox said.