TBN Acquires WRBJ Jackson for $1.5 Million

By Michael Malone
( Broadcasting & Cable )
published

Roberts Broadcasting has sold WRBJ Jackson to Trinity
Broadcasting Network (TBN) for $1.5 million.

WRBJ has been the CW affiliate in DMA No. 90. Roberts, mired
in bankruptcy, hired Media Venture Partners to sell its stations in Jackson;
Columbia, S.C.; and Evansville.

WRBJ will air TBN's religious programming.

"We are pleased to again work with Trinity Broadcasting
Network. We have known the outstanding leadership of Trinity President Paul
Crouch, for over two decades," Roberts Broadcasting president Steve
Roberts said in the statement. "We know that the greater Jackson,
Miss., region will welcome the Trinity programming."

RobertsBroadcasting filed for Chapter 11 in October 2011.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.