Talking Up Broadcast TV

    WHAT: Television Bureau of Advertising Annual Marketing Conference WHEN: Thursday, April 12, 2007 WHERE: Jacob Javits Convention Center, New York (11th Ave. and 36th St.) (Speakers and times are subject to change; check TVB.org for latest updates.)
    Author:
    Publish date:

    7:30-8:30 a.m

    Continental breakfast

    8:30-8:45 a.m.

    Opening comments: Chris Rohrs, president, TVB; Paul Karpowicz, president, Meredith Broadcasting/chairman, TVB board; David Rehr, president, National Association of Broadcasters

    8:45-9 a.m.

    Leadoff Heavy Hitter

    Irwin Gotlieb, global CEO, GroupM, interviewed by Jack Myers, editor/publisher, The Myers Report

    9-10 a.m.

    Multiplatform Super-Session: What’s Working?

    Session One : The CEO Outlook

    Moderator: Gordon Borrell, president/CEO, Borrell Associates

    Panelists: Colleen Brown, president/CEO, Fisher Broadcasting; Jay Ireland, president, NBC Universal Television Stations; Paul McTear, president/CEO, Raycom Media; Perry Sook, president/CEO, Nexstar Broadcasting Group

    Session Two: Focus on Automotive

    Moderator: Bob Sliva, VP/director of sales, E.W. Scripps

    Panelists: Kathy McCauley, senior VP/managing director, GM Planworks; Jack Simmons, VP, WorldNow Cars; Paul Trelstad, senior VP, Gannett Broadcasting

    10-10:15 a.m.

    The Numbers Game

    Susan Whiting, chairman/CEO, Nielsen Media Research, interviewed by Harry Jessell, editor/publisher, TVNewsday.

    10:45-11:15 a.m.

    TVB ePORT: Spot’s Break-Out Solution

    Moderator: Abby Auerbach, executive VP, TVB

    Panelists: Frank Comerford, president/general manager, WNBC New York; Greg Smith, chief information officer, McCann Worldgroup (via videotape); David Prager, president, Click IT Solutions

    11:15-11:40 a.m.

    2010 TV Station Revenue Model

    Industry analyst Tom Wolzien imagines where the digital transition will take television by 2010

    11:40 a.m.-12:20 p.m.

    Political Spending 2007/2008

    Moderator: Victor Miller, senior managing director, Bear Stearns

    Panelists: Mark Halperin, political analyst, ABC News; Evan Tracey, COO, TNS/Campaign Media Analysis Group; Kathleen Keefe, VP sales, Hearst-Argyle

    12:45-2:15 p.m.

    Luncheon

    Host: Deborah Norville, host, Inside Edition

    Presentation of Ad Council’s Silver Bell Awards

    Presentation of Broadcasting & Cable’s Broadcaster of the Year Award to Roger Ogden, president/CEO, Gannett Broadcasting

    Presentation of TVB Broadcast Excellence Award to Bob Schieffer anchor Face the Nation, CBS News

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