Syndies: Good Day enters the arena

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For the week ending Jan. 12, the big news was the national debut of Good
Day Live
after several months of slow rollout.

The show opened on 140 stations covering 89 percent of the country to a 0.8
rating, according to Nielsen Media Research.

That was 11 percent lower than the 0.9 earned by rival rookie talk show
Caroline Rhea, which is cleared mainly in late-night in the big markets.

The numbers were better in the 52 metered markets, where Good Day Live
got a 1.3 rating/4 share, but that was still down 38 percent from its lead-in
and down 24 percent from its year-ago time period average.

The top rookie talker is still Dr. Phil, up 7 percent to a 4.8.

In second was The John Walsh Show, which was down 19 percent to a 1.3.

In other first-run rookie-strip news, reality show Life Moments
plunged 36 percent to a new personal low 0.7 rating.

The reason was not a massive defection of viewers, but of stations.

Eight of the NBC owned-and-operated stations, most in major markets, scrapped the show,
dropping its national coverage from 92 percent to 74 percent.

The top new reality strip, Celebrity Justice, remained at its season
high of 1.4 for a second week.

Rookie game show Who Wants to Be a Millionaire was up 6 percent to a personal best 3.3,
while Pyramid, at 2.0, was down 5 percent from its previous-week personal-best 2.1.

Among the veteran strips, magazine shows continued strong, with three of four
recording double-digit increases for a second week.

The top mag, Entertainment Tonight, was up 12 percent to a 5.8;
Inside Edition was second, up 3 percent to a 3.4.

Extra was up 15 percent to a 3.0 and tied for third with Access
Hollywood
, up 11 percent to a 3.0.

Off-net sitcoms remained strong for the second week in a row.

Friends beat out Seinfeld for the top spot for the first time in
the past five weeks, with both shows hitting new season highs.

Friends was up 20 percent to a 7.9, edging out Seinfeld, which was
up 15 percent to a 7.8.

In third, Everybody Loves Raymond was up 16 percent to a 6.6 and
rookies Will & Grace (4.4, up 13 percent) and That 70s Show
(3.9, up 8 percent) were fourth and fifth, respectively.

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A year since the show’s historic ratings win over Today, anchors and ABC execs say more unscripted moments and an underdog mentality took their morning show from perennial No. 2 to the daypart’s new top franchise