Syndie strips start strong

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The one-day numbers are in on the Monday debuts of three new syndicated
strips -- Wayne Brady, The Caroline Rhea Show and Celebrity Justice.

Given the competition: Labor Day cookouts, The Jerry Lewis MDA Telethon and U.S. Open Tennis action -- the debuts were more than
respectable.

Brady had the strongest showing, as well as the choicest time periods --
following Live with Regis & Kelly or extra-strength soap General
Hospital
in
five of its top seven markets.

Brady averaged a 3.2 rating/7 share in its 17 metered
markets, according to Nielsen Media Research.

It was No. 1 in its time period in four of those markets -- New York,
Philadelphia, Houston and Indianapolis.

Its best showing was a 5.3/13 at 10 a.m. in Indianapolis.

Caroline Rhea aired in 41 metered markets, mostly
post-midnight in the top 10 and mainly daytime in the rest.

It averaged a 1.5/4, down only one
share point from its lead-in. (Brady was down an average two share points from its
lead-in.)

Caroline was No. 1 in its time period in four
markets -- Atlanta; Tampa, Fla.; Phoenix; and Nashville, Tenn.

Nashville was its best market, where it averaged a 4.9/10 at 11 a.m.

Finally, Celebrity Justice
had the toughest time periods.

The show is cleared in 45 metered markets, mostly in late-night and late
fringe.

Justice averaged a 1.2/3 share, the only one of the
three shows to hold its lead-in share.

Southerners appeared to particularly cotton to the combination
of glitz and gavel.

The five markets where the show was No. 1 in its time period were Charlotte
and Raleigh-Durham, N.C.; Norfolk and Richmond, Va.; and New Orleans.

Its best showing was in Norfolk, where it earned a 4.7/9 at 10:30 a.m.

First-run strips debuting next week are We the Jury and The John
Walsh Show
.

In two weeks, the floodgates open with Beyond with James Van Praagh,
Dr. Phil, The Rob Nelson Show, Pyramid and Who Wants to
Be a Millionaire

.

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