Syndie Insider - Broadcasting & Cable

Syndie Insider

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Rookies See Ratings Gains

Rookie strips performed like pros in the week ended Oct. 3, with three
out of four chalking up improvements.

This season's top newcomer, Paramount's The
Insider
, gained 4% to a 2.4, out-rating Warner Bros.' veteran
newsmagazine Extra! at a 2.2 for the second
time in the new show's three weeks on the air. Insider also increased its key demos, rising 14% and
18%, respectively, in men and women 18-49. In the metered markets, the show
averaged its highest numbers yet, a 3.0 rating/6 share on Columbus Day.

Buena Vista's The Tony Danza Show
was up 9% to a 1.2, winning its time periods in three of the top four markets:
New York, Chicago and Philadelphia.

NBC Universal's Home Delivery was
up 22% to a 1.1, a personal best. NBC Universal's The
Jane Pauley Show
, meanwhile, fell 7% to a 1.4 after being downgraded
in Dallas and Nashville. Twentieth's Ambush
Makeover
was down 9% to a 1.0.

Stations Sign Oprah Through 2011

Top talker The Oprah Winfrey Show
has been renewed on stations representing 60% of the country through 2011, says
distributor King World. In addition to its anchor clearances on ABC O&Os,
stations re-upping come from the NBC, co-owned Viacom, Hearst-Argyle, Belo,
Cox, LIN and Post-Newsweek groups, among others.

Tony Moves Up

Buena Vista's The Tony Danza Show
has received upgrades in two markets: Kansas City, Mo., and Charlotte, N.C. In
Kansas City, the show is moving from 1 p.m. on locally owned KCWE, a UPN
affiliate and Hearst-Argyle LMA, over to KMBC, Hearst-Argyle's ABC affiliate in
the market, at 9 a.m. Sony's Life &
Style
will swap places with Danza, going over to KCWE at 1 p.m., starting Oct. 18.
In Charlotte, Belo's WCNC, an NBC affiliate, on Oct. 11 replaced NBC
Universal's The Jane Pauley Show at 4 p.m.,
pushing Pauley to 10 a.m. NBC Universal's
Starting Over had been at 10 a.m. but is
taking Danza's place at 3.

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