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Syndie Insider - Broadcasting & Cable

Syndie Insider

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Presidential Performance

King World's The Oprah Winfrey Show
scored big ratings Tuesday with Winfrey's interview with former President Bill Clinton, who is promoting his autobiography, My Life. The show gave Oprah
its second-highest overnight rating of the season, with a 9.5 rating/22 share in the weighted metered markets. Only Oprah's 50th-birthday bash achieved higher ratings for the show this year. Clinton is hitting the publicity circuit hard to promote his 972-page tome, getting huge ratings for 60 Minutes
on Sunday night and selling out bookstores across the country.

Kid Stuff

DIC Entertainment has signed a deal with Telemunchen to serve as the exclusive sales, licensing and merchandising representative across Germany, Austria and Switzerland. Under terms of the three-year deal, Telemunchen will handle TV, video and theatrical sales for all of DIC's kids programming, including the newly acquired Trollz, as well as Stan Lee's Phantom 5, Archie's Weird Mysteries, Evolution, Mary-Kate & Ashley, Sonic the Hedgehog
and Super Mario Bros.

Casualty List

The extensively covered death and funeral services of former President Ronald Reagan spelled lower ratings for most syndicated programs in the week ended June 13. Although Nielsen helped shows by excluding several days from their ratings averages, many lost ground from the prior week.

The top off-net sitcoms were hit especially hard, with all of the top three registering season lows. Sony's Seinfeld
slid 14% to 5.0, Warner Bros.' Friends
fell 8% to 4.7, and King World's Everybody Loves Raymond
eased 8% to 4.6. Compared with last year at this time, Seinfeld
was down 21%, Friends
was off 22%, and Raymond
was behind by 18%.

King World's Wheel of Fortune
and Jeopardy
hit season lows for the second week in a row.

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