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Syndication Ratings: Olympics Takes Ratings Toll for a Second Week - Broadcasting & Cable

Syndication Ratings: Olympics Takes Ratings Toll for a Second Week

Magazines remain syndie's strongest genre against fierce competition
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Magazines continued to be the only syndie genre to really enjoy the Summer
Olympic Games in London, with most
shows experiencing extreme preemptions or falling to season lows in the wake of
fierce competition.

In the week ended Aug. 12, the Games' second full week, CBS Television
Distribution's Entertainment Tonight inched up 3% to a 3.2 live plus
same day household rating, according to Nielsen Media Research. CTD's Inside
Editio
n rebounded 4% to a 2.8. NBCUniversal's Access Hollywood,
coming off of its strongest showing in nearly five years, gave back 15% to a
2.3, still its second-highest rating of the season and up 44% from the same
week last year. Many of the magazines took a page from the Olympics' own book,
covering the athletes in the Olympics spotlight, such as Gabby Douglas, Ryan
Lochte, Michael Phelps and Missy Franklin.

On the other hand, Warner Bros.' TMZ lost ground for the second
straight week, sinking 6% to a 1.7. CTD's The Insider was steady at a
1.3. Warner Bros.' Extra was again broken out of the ratings by Nielsen
for the week due to Olympic preemptions in many markets.

Elsewhere, most daytime shows remained at sub-par levels. Sony's Dr. Oz tied
NBCU's conflict talker Maury for the top spot among chat shows, although
Oz fell to a new season low 2.1, after being broken out all week in the
prior frame. Maury remained at its lowest rating since April. CTD's
usual leader Dr. Phil, this week's sole non-magazine gainer, improved 5%
to a third-place 2.0, despite being very heavily preempted. In fact, the show
was as close as it could come to having its ratings broken out without actually
being broken out.

Disney-ABC's Live! with Kelly, (soon to be Live! with Kelly and
Michael
), NBCU's Jerry
Springer
and Steve Wilkos and Debmar-Mercury's Wendy Williams
all were flat for the week at a 1.7, 1.3, 1.2, and 0.8, respectively. All of
the other talk shows - Warner Bros.' Ellen and Anderson, CTD's Rachael
Ray
and The Doctors - had their ratings broken out all week.

Among the rated rookies, Debmar-Mercury's Jeremy Kyle was flat at a
0.5, while CTD's late-night dating show, Excused, held firm at a 0.6.

On the court show front, CTD's Judge Judy was steady at a 5.7, which
was the best rating for any show in first-run syndication. CTD's Judge Joe
Brown
fell 8% to a new season low 2.2. Warner Bros.' People's Court
and Judge Mathis and Twentieth's Judge Alex all were unchanged at
a 1.8, 1.4 and 1.3, respectively. Twentieth's Divorce
Court
lost 8% to a 1.2, while ES' America's
Court
dropped 11% to a 0.8.

Game shows also found the going rough. CTD's leader Wheel of Fortune
weakened 4% to a 5.2, landing at a new season low for the second week in a row.
CTD's Jeopardy! also dipped 4% to a second consecutive new season low
4.3. Family Feud faltered 4% to a 2.7, while Disney-ABC's Who Wants
to be a Millionaire
made it two straight weeks of new lows, losing 5% to a
1.8.

Meanwhile, most of the off-net sitcoms gained ground. Warner Bros.' Big
Bang Theory
remained on top of syndication, advancing 5% to a 6.2. Warner
Bros.' Two and a Half Men upticked 2% to a 4.8. Twentieth's Family
Guy
grew 3% to a 3.9. Twentieth's How I Met Your Mother climbed 8%
to a 2.6. Twentieth's King of the Hill dropped 4% to a 2.2, tying Sony's
Seinfeld, which improved 10% to a 2.2. CTD's Everybody Loves Raymond
rebounded 11% to a 2.0. Warner Bros.' Friends was flat at a 1.8.

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