Summertime ratings aren’t easy to come by

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It's the middle of the summer and, with mostly repeat programming, the "Big
Four" networks barely registered a pulse in the key prime-time demos over the
weekend, particularly Friday and Saturday (July 18 and 19). Sunday was marginally
better.

Fox (with Futurama, King of the Hill, The Simpsons,
Banzai and Malcolm in the Middle) and NBC (Dateline, Law
& Order
and the premiere of The Restaurant) tied for first Sunday
night among adults 18-49.

Fox took first among adults 18-34 and CBS was tops in households and total
viewers with 60 Minutes, movie Analyze This and CSI: Crime Scene Investigation.

ABC was fourth across the key categories with movie Small
Soldiers
and series Alias and The Practice.

The only premiere of the night, The Restaurant on NBC, was second in
the key categories from 10 p.m. to 11 p.m. behind a special Sunday airing of CSI
on CBS.

For the night, the Nielsen Media Research fast affiliate household ratings: CBS 5.9/11;
NBC 5.8/11; and Fox and ABC 3.3/6.

Adults 18-49: Fox and NBC 2.7/9; CBS 2.3/7; and ABC 1.7/5.

In the local Nielsen metered markets, The WB Television Network averaged a 1.8/3 (household)
with Gilmore Girls: Beginnings, Charmed and Boarding House.

On Saturday, Fox won across the board and was the only one of the Big Four
networks to break a 2 rating in the key adult demos.

Cops and America's Most Wanted did the trick for Fox.

NBC was second in the demos with two episodes of Just Shoot Me and the
movie Bowfinger.

CBS was second households and third among adults 18-49 with 48 Hours
Investigates
, Hack and The District.

ABC was fourth in most of the key categories with movie Krip's Tribe
and Dragnet.

The Saturday-night household averages were Fox 4.0/8, CBS 3.7/8, NBC
2.7/6 and ABC 2.5/5.

Adults 18-49: Fox 2.0/8, NBC 1.4/6, CBS 1.1/5 and ABC 1.0/4.

On Friday, NBC won households, viewers and adults 18-49 and 25-54 with
Dateline and Law & Order: Special Victims Unit.

ABC won adults 18-34 with America's Funniest Home Videos, Whose
Line Is It Anyway?
and 20/20.

ABC and CBS (Big Brother, JAG, 48 Hours Friday) tied for
second among adults 18-49, and Fox was fourth across the board with Bernie
Mac
(two episodes) and Boston Public.

The Friday household ratings were NBC 5.7/11, ABC 5.2/10, CBS 4.4/9 and
Fox 2.1/4.

Adults 18-49: NBC 2.2/9; ABC and CBS 2.0/8; Fox 1.4/6.

In the local Nielsen metered markets, The WB averaged a 2.4/4 (household)
with Reba, What I Like About You and Grounded for Life.

UPN averaged a 1.4/3 with the movie Supercop 2.

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