Virtual reality is still at the nascent phase with respect to consumer adoption, but Netflix’s VR app has climbed atop the heap in terms of usage, according to a study from Magid conducted in conjunction with the VR/AR Insights Consortium.
The study, based results tallied from about 2,000 U.S. consumers in March, found that 22% of VR users have watched Netflix VR. Minecraft VR, at 20%, was the next most widely used virtual reality app. About 19% of VR users have also watched either live NBA or NFL games in the format, according to the study.
The VR/AR consortium, which also includes Turner, Warner Bros. and the VR Society, also released other market-tracking data:
-One-third of all U.S. adults have used a VR device. Of which, 23% have used a mobile-connected VR platform (such as the Samsung Gear VR and Google Daydream View), versus 16% that have used a console VR device (i.e. the PlayStation VR), versus 8% for PC-connected VR platforms (such as the Oculus Rift and HTC Vive).