Study: 43% of Pay TV Subs Have Used 'TV Everywhere' Services

Authentication, awareness remain big stumbling blocks for consumers, GfK survey finds

Nearly half of Americans with subscription TV service have
used "TV Everywhere" -- but awareness of the concept continues to lag, with
only 22% of them saying they've ever heard of the term, according to a recent
survey by GfK's media research division.

Overall, 43% of consumers in pay TV homes used either their
provider (30%), a TV network (37%) or both to access TV Everywhere-style
websites or apps, GfK found.

But just one-fifth knew what "TV Everywhere" meant, and only
34% were aware of the term "authentication," according to the survey.

Moreover, seven out of 10 said the process of authentication
would deter them from using a TV Everywhere service: 45% said they would be
deterred "a little" and 25% said they would be deterred "a lot."

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