PxPixel
'Storage Wars' Premiere Becomes A&E's Highest-Rated Telecast Ever - Broadcasting & Cable

'Storage Wars' Premiere Becomes A&E's Highest-Rated Telecast Ever

Draws 5.1M total viewers; 2.9M in two key demos
Author:
Publish date:

The second-season premiere of A&E's Storage Wars became the most-watched broadcast in the network's history, drawing an average of 5.1 million total viewers.

A&E
decided to air back-to-back new episodes at 10 and 10:30 p.m. The 10:30
p.m. was the record-breaker, which also was the highest-rated telecast
within the 18-49 and 25-54 demo, drawing 2.9 million viewers inside
both. The 10 p.m. broadcast drew 4.5 million total viewers, and 2.6
million for both the 18-49 and 25-54 demos. The full hour became the
network's best season-opening performance ever.

The Storage Wars
premiere also set online records, as July 20 became the highest
trafficked day of 2011 and the second-highest trafficked day ever for aetv.com, in both page views and visits.

A&E will continue to air new episodes of Storage Wars back-to-back on Wednesdays beginning at 10 p.m.

Related