Starz Throws 'Spartacus' Game Into Facebook Arena

Also bows script app for iPad ahead of prequel's Jan. 21 premiere
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Starz Entertainment is hoping to stir some bloodlust with the launch
of its first social-media game, as part of promoting the Jan. 21
premiere of original series Spartacus: Gods of the Arena.

The game, to be available on Facebook, puts users in charge of their
own gladiator school to assemble and train a team of up to nine
gladiators. The ultimate goal is to have the fighters battle in the top
arenas of the Roman Empire.

"We went out to build a kick-ass gladiator game that would also build
our brand," said Marc DeBevoise, Starz Media's senior vice president of
digital media, business development and strategy.

Click here to read the full article on Multichannel.com.

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