Star power on the pitching staff

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Major celebrities accounted for 11 of the top 20 most effective commercials
in 2002. That's if you include Geoffrey the talking giraffe, the Toys "R" Us Inc.
pitchman.

Excluding Geoffrey -- who was featured in three of the top four ads
-- celebrities who actually breathe and eat appeared in eight of the top 20 ads,
according to Intermedia Advertising Group Inc., which based its ranking on recall
surveys of TV viewers.

Behind Geoffrey's top-ranked Toys "R" Us ad were Mike Myers (as Austin
Powers
) and Britney Spears in a Pepsi Twist ad.

Other celebrities whose ads made the list were Kirstie Alley (Pier 1 Imports), Barry
Bonds (KFC Corp.), Michael Jordan (Hanes) and Jason Alexander (also
KFC).

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