SpotX Marks 100% Anti-Fraud Measure Compliance - Broadcasting & Cable

SpotX Marks 100% Anti-Fraud Measure Compliance

All bid requests from sellers using ads.txt
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Ad platform SpotX said it is 100% compliant with the anti-fraud initiative ads.txt.

SpotX has been an advocate for the Authorized Sellers initiative, which improves transparency for programmatic buyers by letting publishers declare who can sell their inventory.

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To be 100% compliant SpotX has ensured since July that when an ads.txt file is present, all bid requests to a demand-side platform are only from sellers within an ads.txt file.

Although having an ads.txt file on a site does not guarantee it’s fraud-free, sites without ads.txt have approximately four times more invalid traffic on average, something SpotX actively works to eliminate via its in-house Brand Safety Team.

SpotX says 85% of itspublishers have adopted ads.txt, and that the industry average is 60% adoption. Ads.txt-enabled sites monetizing through SpotX deliver 12% higher viewability rates and 15% higher eCPM compared to sites without ads.txt.

To collect ads.txt data, SpotX crawls 80,000 sites a day.

“SpotX is committed to working with publishers and advertisers to ensure the industry benefits from the positive results of ads.txt,” said Mike Shehan, co-founder and CEO of SpotX. “A crucial trend we have observed is the growing support of DSPs including dataXu, MediaMath, and The Trade Desk whose increased implementation is driving industry-wide adoption.” 

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