SpongeBob SquarePants Special Scores For Nickelodeon

Premiere of SpongeBob special "WhoBob WhatPants" delivers 7.7 million viewers, top program on TV among target demos.

Television’s most popular sponge and watery his crew raked in almost eight million viewers Monday with Nickelodeon’s premiere of “WhoBob What Pants?,” a 30-minute SpongeBob Squarepants special.

The special drew 7.7 million total viewers, making it the top entertainment show on broadcast and cable television for the night. It was also the number-one show on all of TV for the night in kids and tweens demos the network targets.