SpongeBob soaks up ratings - Broadcasting & Cable

SpongeBob soaks up ratings

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Nickelodeon's animated hit, SpongeBob SquarePants, fired up the cable
Nielsen Media Research ratings last week, with 12 episodes rating in the top 50
cable shows.

The highest rating was a 3.8 for a morning play Nov. 10, according to
Nielsen. SpongeBob's best prime time mark was a 2.8 Nov. 5.

Nickelodeon finished the week of Nov. 4 through 10 with a 1.6 average in
prime time and a 1.4 in total day.

ESPN took the top spot in prime time with a 2.3 average last week. Its Sunday-night National Football League matchup between the New York Jets and Miami Dolphins grabbed a
7.6 rating, a cable-best last week.

Lifetime Television collected a 1.8 average, good enough for second place.

Nick, USA Network and Turner Network Television tied for third with 1.6 prime time averages.

Election coverage boosted Fox News Channel to a 1.5 rating and Cable News Network to a 1.0.

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