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Southwest Dominates Airline Spending on National TV Ads - Broadcasting & Cable

Southwest Dominates Airline Spending on National TV Ads

Low-cost carrier outpaces all others so far in 2016
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According to iSpot.tv, from Jan. 1 through March 15, airlines spent an estimated $43.9 million on 2,908 national TV ad airings, yielding 1.8 billion ad impressions, of which 1.4 billion were live.

The top 5 marketers ranked by spend: Southwest Airlines, Delta Air Lines, Turkish Airlines, Emirates and Allegiant.

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Broadcasting & Cable has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly view of the most engaging ads. Learn more about the iSpot.tv platform and methodology here.

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