Sources: FCC Media Future Report Rejects Enhanced Ascertainment

The FCC's report on the information needs of communities --
formerly known as the "Future of Media" report -- will suggest that
the FCC's Media Bureau take into account whether allowing stations to combine
forces could increase their ability to provide that community information.

That is according to FCC sources familiar with the
report. "When the FCC is looking at the ownership proceeding," the
report says, it "should consider whether a combination increases or
decreases reporting capacity," according to one of the sources. The report
is meant, in part, to help inform the FCC's review of its media ownership
rules, which is currently under way.

In what will not be music to Democratic commissioner
Michael Copps ears, the report does not endorse an enhanced disclosure regime --
currently the subject of a years-long but dormant proceeding--beyond
recommending putting TV stations' public files online, and even then says they
should be given time to do so.

That electronic transfer will mean more work for
broadcasters, but many will be pleased that the report does not adopt Copps'
model of a public values test or community advisory boards for vetting
stations' public interest mandate. Those were considered "overly
regulatory and overly burdensome," said the FCC source, who added that
broadcasters were "really involved in the process" and seemed
"pretty positive" about the result.

Copps has argued for a four-year, rather than the current
eight-year, license renewal cycle and for a return to the days when the FCC was
charged with actively ascertaining whether broadcasters were serving the public
interest. "If a station passes the Public Values Test," he argued in
a speech at Columbia last year, "it of course keeps the license it has
earned to use the people's airwaves. If not, it goes on probation for a year,
renewable for an additional year if it demonstrates measurable progress. If the
station fails again, give the license to someone who will use it to serve the
public interest." Copps wanted the list of values being tested to include
"meaningful commitments to news and public affairs programming,"
enhanced political ad disclosures, more diversity, and more local and
independent programming.

The reports' findings are being outlined Thursday, June
8, at the FCC's monthly open meeting.

According to those sources, the report essentially
concludes that some broadcasters do a good job in local news, and some don't.

Steve Waldman, the FCC advisor overseeing the report, had
signaled that it would include the observation that local TV news is still an
important source for a community's information needs, and make a few
recommendations, but be mostly a survey of the current state of the landscape.
Sources confirm the several-hundred page report is primarily devoted to that
survey, which includes local cable news channels -- it is expected to give a
shout out to Time Warner Cable's New York One for doing a really good job in
local news -- as well as TV and radio stations. But the recommendations do not
apply to cable.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.