Sony has begun to take preorders on a 4K Ultra HD Media
Player that will reach retail on July 15 and carry a price tag of $699. The
launch comes about seven months after Sony unveiled the player at the Consumer
Electronics Show in January.
Designed to give buyers access to 4K content while its
supply remains short, the device, compatible only with Sony-made 4K TV sets,
comes preloaded with ten movies in the eye-popping format: The Amazing
Spider-Man, Bad Teacher, The Karate Kid, The Other Guys,
Battle: Los Angeles, That's My Boy;Salt, Total Recall 2012, Taxi Driver and The
Bridge on the River Kwai.
Sony's offering a $200 voucher toward the purchase of the
player to customers who have previously purchased its XBR-55X900A or
XBR-65X900A 4K TV models.