Social, Digital Are Rebranding Pillars #NYCTVWk #TCS

Execs say platforms, sampling help converted nets resonate
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New York—When it comes to getting the word out about a network’s new direction, social media and digital play integral roles in conveying the rebranding tale.

That was the consensus among a quartet of network executives speaking on the “Changing Course” panel Thursday, the second day of NewBay Media’s inaugural The Content Show. Moderated by Multichannel News programming editor R. Thomas Umstead, the discussion centered on the challenges and opportunities relative to converting/reshaping an extant channel and how to balance the need to retain members of the core audience, while appealing to a broader group of viewers.

To that end, social media and today’s digital environment provide key elements of support to traditional marketing messaging.

For the full story go to Multichannel.com.

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