Indiana Republican Steve Buyer took aim at the Comcast/NBC
deal during a hearing on spectrum inventory and auction/reallocation bills
Tuesday, saying the committee needs to see over the horizon at "the impact
that this type of merger is going to have on a multimedia platform and
advertising model." National Association of Broadcasters President Gordon
Smith said some of his members had concerns as well.
Smith, who was a witness at the hearing, said some of his
members have been calling with concerns about the impact on retransmission
consent of the proposed Comcast/NBCU merger.
He thought it was likely there would have to be government conditions on
the merger if it is to go through.
"I think we should take a really good look here at
Comcast/NBC," Buyer told Committee Chairman Rick Boucher (D-Va.), before
turning to Smith to press him on the issue. Boucher has already said there
would be at least one hearing next year, and reiterated that to Buyer.
Buyer said he had concerns about broadcasters, consolidation
and what kind of new business model the merger would represent. He said his
concern included that there would be a new advertising model for all the new
multiple programming delivery platforms and the ability to "mine and
profile" people for targeted advertising purposes, not only on the web but
Buyer said having a distributor the size of Comcast be able
to control content, "it
almost turns the present business model inside out."
Smith said he had members for the deal and others "very
concerned about it." The issue is one that potentially divides his network
and non-network members, a point he alluded to. "We have networks and
affiliates. They have most issues in common, but this is one where there needs
to be an accommodation, an understanding and a legal structure put in place
that allows both to survive."
"The NAB has not taken a position on this
juncture," he said. "We are simply going to watch and see what kind
of conditions develop."
Buyer talked about the need for media diversity. He asked
whether Smith could relate to the concerns of station owners about
retransmission consent fees and what impact the deal could have on that, and on
others subject to "cost shifting" by virtue of vertical integration.
Smith said his phone has been ringing frequently with calls
from members concerned with retrans and other issues. "But I assume the
FCC, the FTC and the Department of Justice will look at all these things and
propose conditions if this is to go forward at all. At this juncture it is the
feeling of the association that we should allow the process to work."
Buyer said that his concern was confirmed by what he called
"When there is silence in the marketplace because of
this type of deal," he said, "that tells me there is great concern in
the marketplace and fear that, if in fact, a company were to come out against
this type of merger, what type of repercussions would occur."
While a lot of member companies may confide in that phone
call with you, there is a reason that they are not coming out publicly because
they don't want to come out publicly because they don't want to get jammed in
I think they are very interested observers in this process
and share the concerns you have expressed," said Smith.
"The gentleman is quite right in expressing the need for us
to focus on this very carefully," said Boucher, "and it is certainly our
intent to do so."