SMI: Sports Post Gains in Ad Spending

NBA playoffs cool after big regular season
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Basketball, hockey and baseball are all posting increases in ad spending, according to research company Standard Media Index.

During its regular season, the NBA posted a 15% increase in ad spending. Some of the gain comes from a big increase in televised games. With Turner Sports adding a Monday night NBA franchise, the number of games on national TV was up to 165 from 143 a year ago.

The NBA playoffs started in April, and through the end of that month, spending was up 1%. The average price of a spot during an NBA playoff game cost $92,691, up 5% from last year.

On the ice, regular season NHL games drew an 11% increase in spending for in-game advertising. But the playoffs have been less successful, with spending down 10% as fewer series were extended to games 6 and 7 on NBC Sports.

The baseball season is still in early innings, but so far ad spending is up 15% for in-game ads. That could be a carryover from the excitement and high ratings of last year’s World Series in which the Chicago Cubs won their first championship in 108 years.