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Small Distributor, Big Plans - Broadcasting & Cable

Small Distributor, Big Plans

Litton bets on 'Team' and 'Explorer'
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Litton Entertainment is readying two new shows. It tapped an
explorer-turned-journalist to head its next first-run adventure,
The World Explorer, a half-hour program
targeting teens. It's also betting that one of Donald Trump's
Apprentice candidates, Troy McClain, has
enough charisma to host Home Team, a me-too
version of Extreme Makeover: Home Edition
geared to the 18-34 market.

If both weekend offerings make it to air this fall, the tiny company
from Mount Pleasant, S.C., could become one of a handful of distributors with
more than one new syndicated show on TV, following a lackluster development
season.

The World Explorer, hosted by
Explorers Club President Richard Wiese, has cleared more than 60% of the
country, including New York, Los Angeles and Chicago. The future of
Home Team is less certain, since it has
cleared only 40%.

In each episode, McClain provides a deserving family with a 10% down
payment on a home and a promise to make the first-year mortgage payments.
“We're still in serious conversations with the major groups,” says Litton
EVP Tim Voit.

Litton's credits include personal-finance magazine
Business Week: Money Talks, 30-minute comedy
strip Ask Rita and American Toy Test. It also created Thunderbox, a variety show with boxing, videogames
and live music performances that made its way to the pay-per-view market.

The company's most successful show, 15-year-old
Jack Hanna's Animal Adventures, is
available weekly in 93% of the U.S. In a good week, it has pulled in higher
ratings than The Ellen DeGeneres Show. The
host of Animal Adventures has become a
fixture on the talk circuit; Hanna has appeared with exotic and funny-looking
animals on such shows as Late Night With David
Letterman
.

The household rating for Animal
Adventures
is averaging 1.5 this season, putting it somewhere around
No. 85 among the 153 shows rated by Nielsen. It is tied with NBC Universal's
The Jane Pauley Show.

The FCC has been one of Hanna's biggest supporters, awarding him the
U.S. government's seal of approval: Animal
Adventures
can be included as part of a station's requirement to
broadcast at least three hours of educational programming each week.

Although Litton hopes for similar success with its newest ventures,
Home Team has been slow to win clearances.
Once reason: Stations sometimes look at Litton shows as backups if they lose
bids for more highly contested programming. A case in point,
Home Team lost out to Viacom's
Enterprise in New York and Chicago.

But bigger rivals haven't scared Litton. Says Voit, “We like to say
we're the tallest midget.”

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