SJL Grabs ABC O&O Pair For $30 Million

Lilly's growing group has Bain Capital offshoot behind it
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SJL Broadcast Management is acquiring WTVG Toledo for $16.8 million and WJRT Flint for $13.2 million, according to an FCC filing. The seller is Disney and the deal is expected to close early in the new year.

Earlier this month, B&C reported that SJL, fronted by broadcasting veteran George Lilly, had worked out a deal to acquire the two ABC-owned stations. Lilly envisions WJRT and WTVG as flagships for a group of six to eight stations, comprised of Big Four affiliates that are market leaders or close seconds.

"If you're starting to build a group, what better stations to use as the flagship?" he told B&C earlier this month.

SJL is backed by Sankaty Advisors, an affiliate of Bain Capital.

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