Sinclair taps Media DVX for commercials


Sinclair Broadcast Group is installing satellite-based commercial-delivery systems from Media DVX at its 61 stations nationwide. Media DVX sends commercials as IP files in a store-and-forward mode to station servers that receive and store the spots.

Once stored, the spots can be dubbed to tape or moved directly to a station's commercial-insertion server.

"The ability to receive a commercial as a digital file and move it directly to our playback system is a major advance in quality and efficiency," says Sinclair Vice President of Engineering and Operations Del Parks.