English-language Latino digital-cable network Sí TV will launch on Time Warner cable systems in New York and New Jersey in the first quarter of 2005, bringing its distribution close to 9 million homes.
The network, which targets young, hip, Latino viewers, reports from Census data that one in four New Yorkers 18-34 are Latino.
Programming is a mix of acquired and original shows, including music countdowns and movie showcases.
One new original offering from the network in 2005 will be Circumcised Cinema, campy Mexican movies re-edited with English voiceovers. Sí was founded in 1997 as a production company by writer/producer Jeff Valdez and entrepreneur Bruce Barshop.