Sen. Rockefeller: Do Not Track Is Not on Track

Sen. Jay Rockefeller (D-W.Va.) has scheduled a hearing for
April 24 on progress on industry voluntary do-not-track standards and it looks
like industry should not expect any laurels.

Rockefeller suggested Wednesday that insufficient progress
has been made.

"Industry made a public commitment to honor Do-Not-Track
requests from consumers but has not yet followed through. I plan to use this
hearing to find out what is holding up the development of voluntary
Do-Not-Track standards that should have been adopted at the end of last year."

No witnesses have been announced.

Rockefellerlast month reintroduced legislation that would mandate that companies who
collect personal information online get the affirmative permission of the
person whose information is being collected. Violators could be fined up to $15
million.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.