Scripps Taps Kropp For Digital Strategy VP

Departs Twitter to spark Scripps’ 'digital entrepreneurs in residence'
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Twitter executive J.B. Kropp has been named VP of digital strategy and business development at Scripps. He joined June 23 and will oversee what Scripps calls the company’s “digital entrepreneurs-in-residence team and will work with the digital leadership team to build and execute upon the company’s long-range digital strategies.”

A Cincinnati native, Kropp is one of the founders of the The Brandery, the Cincinnati accelerator that has helped launch startups. He also founded,, and George Remus Whiskey.

“J.B. is such a great fit for Scripps,” said Adam Symson, chief digital officer at Scripps. “With our aggressive digital media strategy, we needed a true innovator who could lead new business development from its conceptual design, through development and all the way through execution to long-term stability. I firmly believe that his experience on both the creative and strategic sides will help us drive significant and exciting business and product development.”

While at Twitter, Kropp worked with Procter & Gamble on social media strategy.