Sci Fi Pursues Alternate Reality

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Sci Fi Channel has named Rob Swartz vice president, alternative programming, and the network green-lighted six hybrid-format shows for for him to shepherd, including doc-soaps and competition reality. Swartz joins the network from A. Smith Co., where he was VP, development, in charge of alternative and scripted programming.

On Sci fi's 2005 plate:

  • Master Blasters is a reality show that pits a teams of amateur rocket scientists against each other and watches as they compete to rocket oddities like Mni-Coopers and LaZBoys into orbit.
  • Gordian, a half-hour weekly animated series looks at "hell in a spaceship," where humans and robots live together.
  • Mind Game, a half-hour reality competition, tests contestants' observation, recall and judgment as they race to collect clues from unseen figure, "The Mastermind."
  • The Gauntlet, another weekly reality competition, throws contestants into a futuristic maze and tests their navigation skills as they struggle to get out."
  • Dallas in Wonderland is a half-hour reality series feauturing host Dallas Campbell attempting to succeed at challenges, including applying to NASA and cloning himself.
  • Still in Search Of  is a half-hour docu-spoof on supernatural investigative reporting.

Launched in 1992, the NBC Universal cable network is available in 84 million homes.

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