Sarandos: No Vertical Integration for Netflix

Netflix chief content officer wants to keep exclusive content for itself

Netflix chief content officer Ted Sarandos said the subscription video on demand pioneer isn’t particularly interested in being part of a bigger company, mainly because it wants to keep its internally produced content to itself.

“We have been maniacally focused on building a great SVOD product,” Sarandos said at the UBS Global Media and Communications conference in New York.  "We sell customer satisfaction in a way that I think big companies are unable to because they have so many competing interests.”

Vertical integration, the practice of owning distribution as well as content, has re-entered the spotlight in the wake of AT&T’s pending $108.7 billion purchase of Time Warner.

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