‘Saints & Sinners’ Opener is Most-Watched for Bounce

By Jon Lafayette
( Broadcasting & Cable )
published

The season four premiere of Saints & Sinners generated the highest viewership in the history of Bounce, the digital multicast network aimed at African Americans.

Sunday’s broadcasts at 9 p.m. ET and 9 p.m. PT reached 1.3 million unduplicated viewers.

Viewership of the premiere was up 10% from last year’s season opener among total viewers and 12% among households to set a record for the network, which is part of E.W. Scripps.

Among African-Americans adults 18 to 49 years old and 25 to 54, the program was the most watched show on TV at 9 p.m., beating The $100,000 Pyramid, What Just Happened? and Instinct on the big broadcast networks and Big Little Lies on HBO.

Bounce led into the season four premiere with a marathon of the series’ first three seasons. In total Saints & Sinners reached 3.5 million viewers.

Saints & Sinners is produced in partnership with Swirl Film's Eric Tomosunas & Ron Robinson.

In addition to being carried on the digital channels of local TV stations, Bounce is available via Dish, on Roku and mobile devices.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.