SagamoreHill Broadcasting Gets Nielsen Ratings Again

By Jon Lafayette
( Broadcasting & Cable )
published

SagamoreHill Broadcasting said it signed a deal that will give its stations local television ratings from Nielsen.

SagamoreHill’s stations have not had Nielsen ratings since Jan 1, 2011.

“We are pleased to be working again with Nielsen,” said Louis Wall, president and CEO of SagamoreHill Broadcasting. “Their local TV audience research, which includes coverage of broadcast-only homes, will enable us to accurately and comprehensively show our value to advertisers.”

Related: beIN Sports Renews TV Ratings Deal With Nielsen

The multi-year agreement covers stations in two markets, Watertown, N.Y., and Columbus, Ga.

SagamoreHill used Comscore in Columbus until May.

“We’ve always had a great dialogue with SagamoreHill Broadcasting and are delighted to provide them with local measurement again,” said Catherine Herkovic, executive VP and managing director, Nielsen Local. “We look forward to working with them to showcase their value to advertisers and empower them with stronger measurement and insights that will drive bottom-line business results.” 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.