SAG-AFTRA Members Approve New Commercials Contract

By John Eggerton
( Broadcasting & Cable )
published

SAG-AFTRA members voted 96% in favor of approving a new
three-year contract with advertisers covering commercials on TV and radio. They
are the first major contracts negotiated following the merger of the two unions
in March 2012.

According
to SAG-AFTRA, the contract represents an additional $238 million in wage
increases (a 6% pay increase) and other payments over all categories of
performers, including for cable airings, online and new media platforms.

The contracts are effective immediately and are retroactive
to April 1, 2013. 

The SAG-AFTRA board voted unanimously on April
21 to approve the contracts.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.