Rothschild Named WRAL Station Manager

Jim Rothschild, WRAL Raleigh's director of station operations, has been promoted to station manager. Rothschild put in 28 years at Belo's KMOV St. Louis before joining WRAL in 2010.

"Jim is well known in our industry as a creative thinker, someone who truly understands the power of television to make a difference in the community," said Steven D. Hammel, WRAL VP and GM. "From day one he embraced the culture of community and innovation we cultivate at Capitol Broadcasting and WRAL."

A CBS affiliate, WRAL is a power in DMA No. 24.

"I moved to North Carolina to work for the best television station in the country," Rothschild says. "WRAL-TV and Capitol Broadcasting have built a remarkable local legacy and an incredible national reputation. I am honored to be part of this team of great people and contributing to our commitment of community service."

Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.