‘Roseanne’ Reboot Viewers Came from Republican States - Broadcasting & Cable

‘Roseanne’ Reboot Viewers Came from Republican States

Samba TV says Fox News viewers most likely to tune in
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Viewers contributing to the huge ratings for ABC’s reboot of Roseanne were most likely to come from mid-west and rustbelt states that voted Republican, according to analysis by research company Samba TV.

Eight of the 10 states that over-indexed most in Roseanne viewership on Tuesday voted Republican in the 2016 presidential elections.

Those states were headed by Nebraska, Wisconsin, Oklahoma, Missouri, Iowa and Pennsylvania.

Illinois and Massachusetts were the only states that voted Democratic in the 2016 election, and Massachusetts was the only non-rustbelt state in the group.

Roseanne star Roseanne Barr said she is a supporter of President Donald Trump, and has made her character in the sitcom a supporter of the president.

After the show had its debut President Trump called Barr Wednesday to congratulate her on her ratings.

"Look at Roseanne -- look at her ratings," Trump said at a speech Thursday, recounting his call with the TV comedienne. "Over 18 million people. And it was about us."

The Samba TV analysis also found that among cable news viewers, people who watched Fox News in the prior month were most likely to tune into Roseanne, with a consumption index of 1.89. CNN viewers tuned in with a 1.56 index and MSNBC viewers had a 1.54 index.

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