Rogers Aims BlackArrow at VOD Ads

Canadian MSO using system to dynamically insert ads in on-demand content
Author:
Publish date:
Social count:
0

Rogers Communications, the biggest cable operator in Canada, is deploying BlackArrow's system for dynamically inserting ads into video-on-demand content.

The MSO earlier this year began rolling out BlackArrow's Advanced Advertising System to dynamically insert pre-, post-, and mid-roll ads into VOD programming. Rogers' Dynamic Ad Insertion is scheduled to be implemented across additional markets later this year -- which the companies said would mark the first wide-scale rollout of dynamically inserted mid-roll advertising in North America.

"The introduction of dynamically inserted advertising solutions within on-demand TV can significantly change the scope of on-demand television in Canada," BlackArrow president Nick Troiano said in a statement. "We look forward to working together with Rogers and their programming partners to create a vibrant, industry-leading on-demand environment that can increase content choice, create new advertiser opportunities for engagement with viewers and give Rogers an edge in the competitive video market."

Click here to read the full story at Multichannel News.

Related