Reports: Disney Eyes Twitter Buy - Broadcasting & Cable

Reports: Disney Eyes Twitter Buy

Media conglomerate joins, Google, Salesforce.com as possible suitors for social media pioneer
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The Walt Disney Co., has been named as a potential suitor for Twitter, reportedly hiring financial advisers to evaluate the social media pioneer.

According to a Bloomberg report, Disney joins Google and Salesforce.com as potential Twitter buyers.

Deal chatter around the social media company has heated up in recent weeks as its stock price has softened amid difficulties in attracting new customers and advertising revenue.

Related: Disney Q3 Profit and Revenue Rise on Box Office Breakout

Twitter stock has risen sharply in the past few days as talk of a deal has increased. Last week Salesforce.com was reportedly eyeing a bid for the company, as well as Google parent Alphabet. That news sent the stock up about 3.3% (75 cents each) to $23.37 on Monday.

Go to Multichannel.com for the full story.

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