Report: Retrans Could Boost British Broadcasters

ITV says retrans helped drive ‘golden age’ of TV in U.S.
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British broadcaster ITV called for major U.K. TV platforms like BSkyB and Virgin Media to pay for transmission of free over-the-air content after a recent report said that so-called retransmission consent helped fuel the current “Golden Age of Television” in the United States.  

According to the report, Delivering for Television Viewers: Retransmission Consent and the US Market for Video Content, and conducted by NERA Economic Consulting, retrans has “contributed significantly to the overall health of the U.S. broadcasting industry.”  

According to the report, commissioned by ITV in partnership with Germany’s VPRT and Free TV Australia, free-to-air broadcasters received about $3.3 billion in retrans payments in 2013, accounting for less than 3% of cable operator revenue – but about 15% of total broadcast revenue – and “having little or no impact on pay TV prices.” 

To read the full story, visit Multichannel.com.

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