Report: CW Has Highest DVR Percentage

Magna report says 30% Of Audience is from TiVo and other devices.
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Approximately 30% of the CW’s total audience this season watched that network’s programming via a DVR, the highest percentage for any network, according to a new report issued by Magna.

The report also says “higher-rated programs such as Heroes, House, Grey’s Anatomy and Desperate Housewives also comprise a large percentage of DVR playback.”

Magna also says that Fringe, which is running with limited commercial interruptions, has more than 25% of viewership via DVR.

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