AT&T and Time Warner have discussed a potential merger, according to a published report.
AT&T, which acquired DirecTV last year for $48.5 billion, is now looking to acquire content to fill its pipelines, according to a story by Bloomberg.
The report quotes on source who described Time Warner CEO Jeff Bewkes as a willing seller at the right price.
Time Warner stock closed at $82.99, up almost 5% Thursday. It traded as high as $86 when the news of the conversations with AT&T broke.
Bewkes rejected an $85 a share offer from Rupert Murdoch’s 21st Century Fox in 2014.
Bloomberg said the talks between AT&T and Time Warner were informal and dealt with a number of potential business strategies.
AT&T has grown its footprint in the TV and broadband distribution business, and now is focusing on expanding into the media and entertainment parts of the business through acqusitions.
According to the report, neither company commented.